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You not only walk away with a firm knowledge of consumer behavior and buying motivation, you'll be able to apply it immediately in your work environment. -- Nick Young, Senior Copywriter, Practice Builders

The information changed the way I develop promotions, target markets and product marketing programs. -- Anna Gold, Marketing Manager, Filenet Corp.

This changed my thinking about what motivates a person or a company to make a purchase. Very inspiring! -- Carla Turnler, Media Manager, Vineyard Music Group