Editorial Review/Book Description

Increase your confidence and boost your performance in every interaction. Sales representatives, business owners, professionals, team leaders, trainers and employees at every level need an easy way to master the rules of successful conversations, presentations and meetings. This book is all about overcoming resistance or indifference and leading any audience to take action as you desire. Never miss another opportunity to sell your solution, win the promotion you deserve or get across your point-of-view in a powerful and persuasive way.

The difference between failure and success is knowing what to say and when to say it. Everyday you have the opportunity to say the one thing that will transform your life. I guarantee you can say it tomorrow. Warning: there are gurus who tell you that listening is the key to success. This is a dangerous belief. The truth is, you cannot listen your way to the top. Nor can you listen your way to a secure future or a life of deep personal fulfillment.

The Speak Up System gives you the backbone of success. This system delivers predictable and consistent success with your prospects, customers, co-workers, superiors, subordinates, trainees, team members and suppliers. You master an easy to use 3-act system that helps you structures every interaction. You get the formulas and examples for 1) Your Great Opening, 2) Your Streamlined Content using an easy to build Library of Success, and 3) Your Great Closing. Using Four Dimensions of Decision-making, you customize your content for 5 specific types of audiences: ducks, woodpeckers, peacocks, owls and chicken littles. You choose among 4 types of interactions: persuasive, team, training and briefing -- to get you exactly what you want from anyone. Plus, you see how to identify which component to powerfully lead off each interaction, and how to manage your time: whether it's as brief as five minutes or as long as a five-day conference.

Through dozens of examples, stories and insights you meet people in every business situation, successfully using the Speak Up System. You come away empowered to re-vitalize relationships and launch the most successful phase of your career: no matter what your work history has been, or what your role, title or pay grade currently is. From now on, you'll map your meetings, large and small, to arrive at your destination of success in time to enjoy it.